“The response said, ‘Jennifer sexy, she steal your boyfriend.’ As if a caveman had written it. “The email wasn’t even grammatically correct,” Cody said about the studio’s reply. Fox also appeared as an uncredited extra in the action film Bad Boys II (2003).

The studio released a poster for the movie with a scantily clad Fox and the tagline, “She’s got a taste for bad boys,” which promoted Kusama and Cody to tap Fox and ask for the reasoning behind the decision to market the film this way. Megan Denise Fox (born May 16, 1986) is an American actress and model. Kusama revealed to Buzzfeed one especially disturbing marketing idea for the movie was to have Fox host an amateur porn site to promote the film.

“I kept sort of reminding everybody, ‘Guys, we can’t market this movie to boys,’” Kusama said, “and then have them go to the theater expecting one thing and then seeing Megan Fox not really take off her clothes but rip a guy’s intestines out and eat them.” Fox was coming off the blockbuster success of Michael Bay’s “Transformers,” and Kusama told Buzzfeed she was horrified to watch “Jennifer’s Body” be marketed based on Fox’s emerging sex symbol status.

Cody and Kusama made “Jennifer’s Body” to appeal to young women the same age as the main characters played by Fox and Seyfried, but they noticed while they were in postproduction that Fox was only interested in marketing the film by capitalizing on Fox’s sex appeal.

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